LifeCell International hosts “Great Expectations” - a Maternity and Parenting Fashion Show at “Mother Baby and Child Expo - 2010”

Mumbai, March 14, 2010 – Expectant mothers of Mumbai witnessed an exciting and entertaining evening with LifeCell International’s ‘Great Expectations’ - a Maternity and Parenting Fashion Show, hosted in association with INIFD (International Institute of Fashion Design). The Great Expectations Fashion show was a part of Mother, Baby and Child Expo.

Earlier, pregnancy used to be looked upon as period when women have to keep her femininity and beauty aside for nine months. Most women think of pregnancy clothes as shapeless loose clothing. But today the scenario has entirely changed. To break away this myth and add an excitement to the life of all expecting mothers, LifeCell in association with INIFD organized this extraordinary maternity fashion show. Many beautiful “moms-to-be” from different parts of the city, came together to witness this unique fashion show. The show had 6 sequences showcasing accessories and exclusive clothing for the gorgeous mom’s to be.

Speaking about the event, Mr. Mayur Abhaya, President& Executive Director, LifeCell International said, “We are glad to present The Great Expectations Show, a novel event designed exclusively for expectant mothers. Pregnancy touches a women’s life in many aspects, be it physical features and even food habits. Besides daily routine, her wardrobe changes completely as well. So we decided to conceptualize a different style of event which would be a complete entertainer for the expectant mothers. The response was tremendously motivating. We are overwhelmed to see so much enthusiasm amongst the viewers.”

Pregnancy is a wonderful state of being, but is also fraught with its fair share of trials and worries. But today’s women can leave all its worries behind and enjoy those new curves and stay stylish during her pregnancy with these incredible maternity dresses which give a fabulous look.

About Mother, Baby and Child Expo 2010: MBC Expo 2010 is the first ever expo focused on the needs, wants, comforts for Mothers, Babies and Children. MBC Expo 2010is a 3 day exhibition comprising of knowledge packed seminars addressing various aspects of Motherhood & Baby Care. The Expo is aimed to be a one stop sourcing platform for to meeting the needs of mothers during pregnancy and post-pregnancy, babies at birth, child care for infants and growing children. The expo will cover a vast range of product & services as well.

About LifeCell International Pvt. Ltd: LifeCell is India’s first & largest umbilical cord blood stem cell bank to bring the revolutionary concept of banking a baby’s umbilical cord blood stem to the country. LifeCell facilitates the cryogenic preservation of stem cells in technological collaboration with Cryo-Cell International Inc, USA - the world’s first stem cell bank with more than 18 years of expertise in stem cell banking.

LifeCell in the past 5 years has positioned itself as leaders in the Industry and was the first stem cell bank in India to be accredited by AABB (American Association of Blood Banks) for adopting their international standards and today LifeCell is the “First AABB Accredited Stem Cell Bank in India” and recognized by DSIR, Govt. of India for R&D. Today LifeCell has close to twenty thousand members who have preserved their baby’s cord blood and cord tissue stem cells and has over 50 centers across India and abroad. The company will soon be launching another revolutionary service of Menstrual Blood Stem Cell Banking for every woman to preserve her stem cells and potentially secure her future from life-threatening diseases. With this additional service ,LifeCell is now the first & only comprehensive stem cells solutions provider to offer a complete spectrum of services in stem cells through multi-service banking, R&D, Clinical Trials and Stem Cell Therapy.